IJSRP, Volume 9, Issue 1, January 2019 Edition [ISSN 2250-3153]
Dr Cross Ogohi Daniel
Abstract:
This paper strived to explore the roles Green Marketing has on SMEs, taking into consideration the influences of marketing mix, sustainability and how they impact on SMEs. The specific objectives of the paper were to assess the roles of Green marketing benefits on SMEs and also to create customer awareness towards making purchasing decisions that would be beneficial for all stakeholders involved.