Abstract: This study aims to analyze the best strategy that can be implemented and recommend it to UD Agro Nusantara Prima. This type of research uses a quantitative research approach; the research methods use descriptive methods; the implementation uses case studies; and the type of data used is primary data obtained through interviews and questionnaires with UD managers. Agro Nusantara Prima and secondary data obtained from literature, data, and reports owned by UD. Agro Nusantara Prima, analysis of factors using the internal factor evaluation (IFE) and external factor evaluation (EFE) matrices, position analysis using the IE matrix, as a solution for the sweet corn seed business development strategy at UD.