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International Journal of Scientific and Research Publications

IJSRP, Volume 13, Issue 4, April 2023 Edition [ISSN 2250-3153]


An Analysis of Web Traffic and User Behavior Using Google Analytics in Order to Improve Website Performance: A Case for Rainbow Province Creatives Private Limited
      Newton Mavu, Hillary Marufu
Abstract: This research is an experimental research in which data was collected from a WordPress site for Rainbow Province Creatives Private Limited. The general aim of the research was to gather data on the performance of the site and make recommendations on whether the site can now be monetized or there are some issues that need to be addressed before monetization of the Magazine that the company produces. Rainbow Province Creatives Private Limited produces a magazine centered on the creative industry once every three months. The company was established in 2022 and has just managed to publish their fifth issue this month. They now want to understand the performance of their online magazine so that they can monetize it if necessary. Form the data collected both from Google Analytics and Monster Insights plugin, trends show that in the past month there were 58 new users and 35 regular users.

Reference this Research Paper (copy & paste below code):
Newton Mavu, Hillary Marufu (2023); An Analysis of Web Traffic and User Behavior Using Google Analytics in Order to Improve Website Performance: A Case for Rainbow Province Creatives Private Limited; International Journal of Scientific and Research Publications (IJSRP) 13(04) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.13.04.2023.p13606

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