Abstract: Public diplomacy is often defined as the basic communication activity and relations with the public carried out by states, that is, as a set of different types of interactions between states and citizens through direct communication. Digital diplomacy implies the use of the Internet, digital media, most often social networks, but also computers and mobile devices, through which the connection is made. Given that modern society is networked and digitally connected on a global level, digital diplomacy has widespread communication with citizens.