Abstract: The aim of this study was to identify the factors that influence consumers preferences of housing in the Depok city and then based on that, designed the strategy to be implemented by PT Triasta Putra Santika in order to win the competition. This study uses primary and secondary data were analyzed using descriptive analysis, factor analysis, analysis of internal and external factors, SWOT analysis and analysis QSPM. Data collection through interviews with respondents divided into two, namely the consumers of housing in Depok city and experts to strategize. The results of this research note that residential consumers in Depok consider two factors to buy a house which are factor specifications and amenities of home as well as the affordability factor. Strategies that can be run by the company based on SWOT analysis and QSPM namely 1) the strategy of differentiation in marketing of products by promoting the advantages of access and quality of building materials to win the competition in the middle of the sluggish economy, 2) marketing strategy intensified with the approach of strategic location, 3) ease of scheme mortgages with good building quality and affordable access and 4) expansion of effective and efficient marketing costs.