Abstract: This paper sought to find out the influence of marketing strategies on firm performance of Food and Beverage processing Companies in Kenya. The study adopted a descriptive cross sectional survey method. A census survey comprising 71 senior managers was contacted for this study. Data was analyzed using descriptive and simple regression analysis. The findings established that product and pricing strategies were the most practiced by the food and beverage processing firms. The regression results revealed a positive and statistically significant relationship between Marketing strategies and firm performance. The study recommends for policy makers and management of food and Beverage companies to support these firms by offering marketing management skills, capabilities and push for legislations aimed at low interest rates for startup firms, reduced tax on essential processed commodities and subsidized inputs by the Government.