International Journal of Scientific and Research Publications

IJSRP, Volume 12, Issue 9, September 2022 Edition [ISSN 2250-3153]


The Effect Of Health Consciousness, Perceived Behavioral Control And Attitude On Purchase Intention: A Study Of Makeup Artist Consumer Behavior During The Covid-19 Pandemic
      Aisyah Fadila Sulthani, Yulia Hendri Yeni, and Syafrizal
Abstract: This study aims to analyze the effect of health consciousness, perceived behavioural control, and attitude on purchase intention: a study of makeup artists consumer behaviour during the covid-19 pandemic. The type of research used in this research is explanatory research, with the research method being an explanatory survey that emphasizes quantitative methods. The sample is 160 consumers who intend to use the services of a makeup artist during the Covid-19 pandemic in Payakumbuh City. Sampling technique Convenience sampling. The data analysis method used Structural Equation Modeling - Partial Least Square (SEM-PLS).

Reference this Research Paper (copy & paste below code):
Aisyah Fadila Sulthani, Yulia Hendri Yeni, and Syafrizal (2022); The Effect Of Health Consciousness, Perceived Behavioral Control And Attitude On Purchase Intention: A Study Of Makeup Artist Consumer Behavior During The Covid-19 Pandemic ; International Journal of Scientific and Research Publications (IJSRP) 12(9) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.12.09.2022.p12909

-->
©️ Copyright 2011-2022 IJSRP - All rights reserved. Use of this web site signifies your agreement to the terms and conditions.