IJSRP, Volume 12, Issue 10, October 2022 Edition [ISSN 2250-3153]
Adolf B. Heatubun, Michel J. Matatula
The price of broiler meat in Ambon City, Maluku Province, Indonesia has recently continued to increase due to limited supply and strong demand pull. The increase in prices causes peoples purchasing power to decrease and results in various risks that the consumer community must face. It is necessary to forecast future prices and find out how big the risk of a decline in consumer purchasing power is.