Abstract: The paper studies theoretical issues of anthropocentric paradigm of linguistics development as a special field of language science. The purpose of this study is to answer the question about language and culture, language and human, language and ethnos, which are impact on the semiotic system of language. The resource is the specific approaches to anthropological linguistics subject. As well as, the anthropocentric approach on linguistics in focused on the person as a subject of linguistic research that implements his communicative intentions in certain speech acts oriented to the and mental human activities. That is why it is possible to observe that in the history of world linguistics there have been various and different approaches to the phenomenon of language. So, it is better to research about it as a linguistic paradigm having its own background in linguistics and closely related to other related sciences, such as culture, history, psychology, sociology and other. Besides it, in this paper analyzed and introduced the terms concept, linguistic picture of the world and others.