Abstract: The Madu River, located in the Galle district of Sri Lanka, is a region of remarkable natural beauty and ecological significance. This paper delves into the prospects of transforming the Madu River into a thriving sports tourism destination while concurrently addressing the challenges posed and reinforcing safety and security measures. The study employs a qualitative approach, including site visits and interviews with stakeholders, to gain insights into the regions potential as a sports tourism hub. The research highlights the significance of the Madu Rivers mangrove ecosystems, its unique biodiversity, and the importance of environmental conservation. Challenges associated with promoting water sports and recreational activities in the area are discussed, including financial constraints faced by entrepreneurs and environmental preservation concerns.