IJSRP, Volume 13, Issue 11, November 2023 Edition [ISSN 2250-3153]
ROEL A. MONSANTO, ANDREW D. CUERDA, MELVIN T. MONTON
Abstract:
Higher education institutions need to deliver excellent customer service in order to retain students and improve the institutions standing in various league tables, as well as to increase internal and external retention rates (Blackmore et al. 2006; Douglas et al. 2006). This premise became the inspiration behind the conduct of this study. This study determined the extent of stakeholders’ satisfaction to the academic and administrative services offered in the University of Cebu – Lapu-Lapu and Mandaue for the School Year 2021-2022. Subsequently, this study determined the top and low-performing academic and administrative departments of the University in terms of customer service. In terms of its objectives, this research is classified under the descriptive research.