IJSRP, Volume 12, Issue 12, December 2022 Edition [ISSN 2250-3153]
Social networks are becoming increasingly popular. According to researchers, more than half of the world population now uses social networks. Social media represents a revolution in terms of advertising opportunities for businesses. Thus, the mechanisms of social networks have changed not only the means, but also the communication. Social media is becoming an important marketing tool for destination management organizations and thus has a major impact on tourism markets. The advent of new technologies such as social media has changed the way consumers seek information related to their purchasing decisions. Through the advice or knowledge, they receive from the community, they create an image of the destination and are used by consumers to make decisions. The purpose of this paper is to highlight the use of social media and the impact of social media on consumer travel decision making.