IJSRP, Volume 13, Issue 12, December 2023 Edition [ISSN 2250-3153]
Alexis Uwamahoro, Dr. Noor Ismail Shale and Dr. Elizabeth Wachiuri
Abstract:
A Customer is considered as the source of life for manufacturing organizations whatever they provide either products or services. Customer integration encompasses the focal firm and its collaborative practices, including knowledge sharing with key customers, to better understand and quickly respond to customer demands. Consequentially, with repeated exchange of quality information between the focal firm and critical customers, both sides better comprehend each other’s’ needs and cooperate, meanwhile improving firm’s performance in Rwanda.