International Journal of Scientific and Research Publications

IJSRP, Volume 12, Issue 8, August 2022 Edition [ISSN 2250-3153]


Digital Innovation And Organizational Performance Of Kenya Commercial Bank Branches In Nairobi City County, Kenya
      Stephen Kagwima Njau, Dr. Linda Kimencu
Abstract: The Kenyan banking sector is characterized by rapid changes and demanding markets and customers leading to fluctuations in performance like high non-performance of loans, reduced profits and more customer accounts going dormant or customers closing their bank accounts. These changes call on the leaders to readjust and reconfigure plans. The study focused on determining the effect of digital innovation on organizational performance of Kenya Commercial Bank Branches in Nairobi City County, Kenya. The study was grounded on technology acceptance model. The study adopted descriptive design and targeted 24 KCB branches within Nairobi City County and sample size list had 96 respondents who helped fill the semi-structured questionnaires.

Reference this Research Paper (copy & paste below code):
Stephen Kagwima Njau, Dr. Linda Kimencu (2022); Digital Innovation And Organizational Performance Of Kenya Commercial Bank Branches In Nairobi City County, Kenya; International Journal of Scientific and Research Publications (IJSRP) 12(8) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.12.08.2022.p12851

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