Abstract: In participatory varietal selection farmers have the opportunity to select varieties of their own preference based on selection criteria in their own fields. In the present experiment, eight released bread wheat varieties were tested in 2016/17 main cropping season at YeYefereziye research site which is located in Cheha district of Gurage zone, Ethiopia. The objective of the experiment was to identify bread wheat variety by participating the farmers using their own criteria. Pair-wise ranking result performed by farmers showed that Alidoro is top ranked and first selected variety followed by ETBW5879 and Millan. According to direct matrix ranking technique, grain yield and disease resistance were very important criteria for selection of bread wheat variety by the farmers. Statistically, the analysis of variance showed that the genotypes differed highly significantly (p≤0.01) in spike length, plant height, spikes per spike, days to heading and days to maturity.